I don’t like the word ‘housewife’

Anheuser-Busch is encouraging distributors and his partners to replace the term “home” with “American” when he trades beer, arguing that the term better reflects the identity of the industry.

In a Wednesday letter entitled “A Call for American Beer”, General Director Brendan Whitworth expressed his dissatisfaction with the long use of “houses” to describe the beer made by America, saying this appears in the menus of grass, beer booths, food aisles and used by “very often” trade union data providers.

Whitworth starts the six -word letter, “I don’t like the word” housewife “.

“I’m looking from the Anheuser-Busch team and our wholesale traders make the difference. Change the bar menus, change the event boards, change the signs, change their reports, change their jargon and insist on the US. I hope that Other American manufacturers and wholesalers will join us, ”he also wrote.

Whitworth is also calling for marketing and search firms like Circana and Nielsen to do so as well.

While the word is not “necessarily an incorrect surname to use,” he said, “simply will not fully capture the spirit and passion that is inner for the American beer industry and its brands.”

It also does not fall into the capture of “pride we have to get all the products made right here in this great place”, continued Whitworth.

The measure comes amid a patriotic push from the White House.

President Donald Trump signed an executive order on his first day in office to rename Mexico in the Gulf of America.

Whitworth did not mention Trump’s executive order in his letter.

Whitworth “who served in Marines before joining the CIA was appointed as the chief executive of Anheuser-Busch in July 2021 and led the company through challenges associated with its controversial 2023 Buddha marketing campaign, presenting influence Transgender Dylan Mulvaney, which ignited the reaction and a significant boycott from consumers and public figures.

Whitworth tried to move beyond controversy starting with a host of patriotic or humorous marketing campaigns focused on the company’s broader role in American culture.

They also highlighted the workers responsible for making the company’s beer and its contributions to the economy and communities.

In Wednesday’s letter, Whitworth underlined that American beers should advertise better that the product is made by “American hands”.

“They are created by American workers who receive American salaries. They rely on US farmers and US raw materials. They support American causes like the army and the first response,” he said.

“They pay US taxes. And they exist because of decades of capital investments made in hundreds of local communities, right here all this big country.”

Whitworth said 99% of the beers that Anheuser-Busch sells in the SH.BA are made in place.

Moreover, 99% of the ingredients the company uses come from US farmers.

“Together, let’s leave € ˜domesticâ € ™ in the back mirrors of those good American pick -up trucks. Let us all pride more about our American beers,” Whitworth said in paper.