It will be a less Bowl less inspired.
Sales of beer, wine and non-alcoholic spirits increased 26% over the past year to $ 800 million in the US, the NBC market research firm told NBC.
Non-alcoholic beer is the most popular in the category, accounting for 84% of total sales.
The growing trend can even be seen in one of this year’s Super Bowl ads.
Michelob Ultra Zero-a beer without alcohol that pride in only 29 calories-will make an appearance in a commercial Michelob Ultra during the Super Bowl Lix, where advertising costs a $ 8 million reported average for a 30 second country.
The star followed by the star contains actor Willem Dafoe, his cast “Beetlejuice, Beetlejuice” Catherine O’hara, Wnba Sabrina Ionescu star, Famier Randy Moss and Olympic Shot.
In 2023, Heineken 0.0 made history when broadcasting an ad during the big game – the first non -alocolic beer advertising during the Super Bowl.
Non -alcoholic beer is so loved because “actually tastes good,” said Nadine Sarwat, alcoholic beverages analyst at the global Bernstein search firm for The Outlet.
Since regular beer has only 4% to 5% alcohol, a non-alcoholic alternative can “generate a large amount of aroma without alcohol, in a way to feel very similar,” it continued.
Over the past year, alcohol sales fell with less than 1%, the first decline to three years, with customers reporting to enjoy less alcohol now than during the pandemic.
Americans are quoting economic and health reasons for their latest disgust.
“We see that inflation has affected the purchase,” explained Kaleigh Theriult, Alcohol and Drink The Leader of Thought in NIQ, for exit.
“Customers have chosen a moderation mentality, where they may have overvalued their liking during the home period during Covid, and out of this, they were a little more focused on health and health.”
In Amity Hall, a sports bar on the upper part of West West, one of every 20 drinks spilled are non -alcoholic beers or ridicule, Operation Manager James Wells estimated.
“We have essentially modified our entire drink program to accommodate more non -alcoholic beverages,” he told NBC.
Wells also said that young customers are not so interested in drunk, which was illustrated in a recent Gallup survey, which found that people under 35 are not consuming alcohol as old generations did in the same age.
“I don’t think people are hitting the grass and trying to lose their minds,” Wells NBC told. “People are trying to have only an equal general experience, and I think this includes sometimes alcohol, sometimes not.”
However, just because a person chooses a non -alcoholic beverage does not mean that they have left alcohol, according to NIQ, which found that 93% of consumers who buy non -alcoholic products also buy alcoholic ones.
A latest trend of “zebra-striping” has also appeared, “where they roll back and forth between an alcohol product and a non-alocol product on the same evening,” Theriault added.
A report released by the general surgeon in January, who said alcohol is the third leading cause of cancer in the country, citing 100,000 cases of alcohol -related cancer and about 20,000 alcohol -linked deaths per year , it has also prevented drinkers.
“This eventually increased the conversation,” continued Wells. “You can see significantly people in the grass talking about it.”
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Image Source : nypost.com